Our society is changing constantly and old values get replaced fast. Our generation is already battling the old “rules”, just as the other generation before us did the same thing. With a greater emphasis on women’s feelings and lifestyle and more sexual freedom comes a moment when the modern woman wants to have financial independence too.

Relationships are not as strong as they used to be, or at least the new woman doesn’t feel forces to live in an unhappy marriage for instance just “for the sake of the kids” or for fear she’d remain penniless.

We feel it’s normal to ask for more when it comes to our men, we feel it’s normal to be able to just turn and walk away when the relationships gets abusive or we just don’t see ourselves living with our lover or spouse.

This freedom still needs a solid foundation and many women who are still suffering from abuse can’t move away because they cannot support themselves. This is why we ask you: ARE YOU FINANCIALLY INDEPENDENT?


Our projects is geared towards promoting the “super woman”: the one who’s still able to be a good wife and mother and also achieve success in her career. No, we don’t put down the “SAHM” woman (stay at home mother) since they have chosen their family before any other things, but we try to inspire them to have a bit of a financial independence too. Being at home doesn’t mean they can’t earn money, even if this is more of a “residual income” than a regular wage. And still, it’s important.

So many women who are living at home are able to run small “business” like projects, they bake or knit. Some trade stocks or run successful sites. An internet connection and a bit of time is all they need to make something. Or just the talent for some delicate work and dedication to create wonderful things.

Why is this so important in the end?

So many women are living happily with their supporting spouse and still we keep on telling them how important is to have they own money. Why do we care about this?

  • Even if it’s a residual income, it’s money. Whenever the family faces money issues, you can come help out. A family with 2 income sources should fare better than with just one struggling spouse working 2 jobs.
  • It’s nice to not have to justify all expenses to your husband. I wanted a new photo camera for instance and my BF said I don’t need one since the older one is still pretty decent. I don’t want pretty decent, I want a new one that can take good photos. I can buy it from my own money and not have to discuss endlessly about this.
  • This independence is good when you have to escape an abusive husband. Lots of women who are beaten cannot leave their husband because they know they would starve. They have absolutely no income and the chances to make it in another place are zero.
  • The feeling is just amazing: even if you earn 50 dollars a month it’s something you earned. And the sense of accomplishment is really worth it.
  • Sure, there are many women with amazing husbands and a perfect family life. They don’t care too much about this independence since they won’t need it. Still, for those who want to prepare for the worse times too, this is something that gives you faith in yourself.

    I love earning money, I love it when I make more than my BF in some months. He’s proud of me and he knows that no matter what, I’ll never become a “burden” for him. We can plan vacations, we both have our own cars, we can go shopping knowing that, no matter what, there is some more money we can depend on.

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